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WHAT DO WE OFFER

MARKET PLAYGROUND

  • Your potential market – do you really know it
  • Factors impacting market penetration – a “must” assessment
  • Strategy compatible with your portfolio – the right channels/partners/end-users for your business
  • Geopolitical landscape – why is important
  • Industrial Technological Benefits (ITBs) – a “must know” for Canadian programs

POSITIONING

  • Portfolio assessment – how to make the competition irrelevant
  • Decision makers; Procurement authorities; Champions – know and cover your bases.
  • Proposal preparation; Price to Win; Probability to Win – become educated
  • Processes (capture strategy, account management, offer preparation, lessons learned, etc.) – follow the steps

GROWING THE BUSINESS

  • Defence & Aerospace market approach – specifics to consider
  • Advising on strategic partnerships – structures and models
  • Engaging with a lobby firm (why and when) – the unique approach
  • PR, social media, specific events presence – be ready and efficient

Let's Talk