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Who We Are
TECHNOLOGY AREAS
WHAT DO WE OFFER
Testimonials
Home
Who We Are
TECHNOLOGY AREAS
WHAT DO WE OFFER
Testimonials
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WHAT DO WE OFFER
MARKET PLAYGROUND
Your potential market – do you really know it
Factors impacting market penetration – a “must” assessment
Strategy compatible with your portfolio – the right channels/partners/end-users for your business
Geopolitical landscape – why is important
Industrial Technological Benefits (ITBs) – a “must know” for Canadian programs
POSITIONING
Portfolio assessment – how to make the competition irrelevant
Decision makers; Procurement authorities; Champions – know and cover your bases.
Proposal preparation; Price to Win; Probability to Win – become educated
Processes (capture strategy, account management, offer preparation, lessons learned, etc.) – follow the steps
GROWING THE BUSINESS
Defence & Aerospace market approach – specifics to consider
Advising on strategic partnerships – structures and models
Engaging with a lobby firm (why and when) – the unique approach
PR, social media, specific events presence – be ready and efficient